At Google Creative Lab, I worked on shaping Google products and figuring out how to tell the world about them. This meant getting involved in everything from branding to UX to marketing. A lot of this stuff is still in the works so I can’t share too much, but here are few things that made it out in the world.

Project Sunroof

In his spare time, a Google engineer figured out how to use Google Maps to show any homeowner how much sun their roof gets and how much money they could save by switching to solar energy. With Creative Lab, I worked with the engineering team from the start, developing a name, a brand, and story, and got involved in building the UX of the product. See how sunny your roof is at Project Sunroof.


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OnHub is a new kind of router that makes it easier to connect any device without worrying about blinking green lights. I worked on the early stages of OnHub, developing the brand, name, and voice, and writing concept videos to tell the OnHub story internally and to buyers at CES.


Google was looking to tell the world about it’s Quantum AI Lab, and get more middle-school-aged kids excited about science and engineering. So we figured we’d reach those kids where they already are: Minecraft. We built qCraft, a mod that introduces quantum physics into Minecraft, letting anybody experiment with quantum entanglement and superposition. In what was probably the best writing assignment ever, I wrote videos explaining how qCraft works, built the scenery for the videos in Minecraft, then shot and narrated them myself. Then we set up a giant, shiny booth at Minecon, the official Minecraft convention, and spent two days telling twelve year-olds how cool quantum physics is.

Sidewalk Labs

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I worked on the story and the brand for Google’s new independent company focused on improving cities using better technology. We wanted to connect the initiative with some familiar and fundamental to cities: sidewalks.

And more things!

I also worked on developing launch strategies for upcoming Google initiatives, writing internal and external vision videos, reimagining familiar Google products, developing new ones from scratch, and even designing a game or two. They’re all still secret for now, so you’ll just have to believe me that they’re pretty cool.