On The Bro’d Launch Project


A sentence-for-sentence translation of On The Road into bro-speak. I started On The Bro’d as a Tumblr and ended up with a book deal three months later.

The only bros for me are the awesome ones, the ones who are mad to chug, mad to party, mad to bone, mad to get hammered, desirous of all the chicks at Buffalo Wild Wings, the ones who never turn down a Bud Light Lime, but chug, chug, chug like fucking awesome players exploding like spiders across an Ed Hardy shirt and in the middle you see the silver skull pop and everybody goes “Awww!”